Europe – Export Markets at a Glance

Proximity, strong economic ties, and broad sectoral potential continue to make Europe the central economic area for Styrian companies.

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Digital map of Europe with connectionsSSUCv3H4sIAAAAAAAACpySwW7CMAyG75P2DlXOVGpIgZZXQTu4aaAWIUFJyjQh3n1O0qLsulv92f7tP+7z86Oq2AAeJTtWzxhRjFrPPjgIaA3hZrNwp8yoXEkeTuybEgCWkRoxWIegSzhAkJOBmyJoZq0jfqUk8wHC7JWPuyxIQlAX0sjwLZEXPuW4WhMpSR2UYmxTMD8Pia0oi/+rM398vQ1flJE/aeHCiFNaQTZyyqXs+h2Uu5XWYB7RFq4eVoKOBaJQAryDgz99d4cSzaUgNkzpLquStLMJLm71NsO0tXcYdHz1M41RK5/AeyofV17MlvQX2Fsxx9iQPC2qbKTjxJALseO82wp+2LWi4027FOSDTkg6aZ1ViGJ5xbF0hXEDdtg3w7bjXX3YNrxu+/257kCKWopz23c9ZXcN3eL1CwAA//8DACSpaOe5AgAA

No. 1

of export regions

Approximately two-thirds of Styrian goods exports go to other European countries.

> 30 million

Companies

A diverse corporate landscape offers enormous potential for customers, international collaborations, and supplier partnerships.

Just under a fifth

of the global economy

The EU single market forms the economic heart of the region and, with a GDP of approximately 18 trillion euros, is one of the largest economic areas in the world.

Europe offers stable framework conditions combined with growth opportunities: attractive conditions for market entry, expansion, and long-term international business relationships.

High purchasing power in many European markets

Access to strong industrial and technological locations

Well-established and largely harmonized framework conditions within the EU/EEA area

Comparatively easy market access within the European single market

Dense corporate, cluster, and research networks

Geographical proximity, short delivery routes, and closely linked value chains

Regional Focus Areas

Industrial robots in a production hall – automation

Automation & Digitalization

Automation, AI, and digital production solutions are driving the modernization of European industry and creating potential for Styrian technology providers.

Cars in traffic with digital networking

Mobility & Transport

New mobility concepts, digitalization, electrification, and intelligent transport systems create opportunities for innovative technologies, components, and solutions across various forms of mobility.

Researcher at microscope in laboratory – Life Sciences

Health & Life Sciences

Medical technology, biotechnology, and innovative healthcare solutions meet strong research landscapes and a large European healthcare market.

Glass globe on moss with sustainability symbols

Green Tech & Energy

Decarbonization, energy efficiency, renewable energies, and the circular economy create additional demand for sustainable technologies and solutions.

Christina Rupp, export advisor at ICS

Europe offers Styrian companies opportunities right on their doorstep. We support you in tapping into suitable markets, building strong partnerships, and growing across borders.

Christina Rupp, EU Project Manager

Events on the region

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EXPORT ACADEMY – Webinar | Smart International Sales: How AI Is Transforming International Marketing

04. November 2026 10:30 – 12:00 Online

Future of Urban Design

10. November 2026 – 11. November 2026 Mailand, Italien

SIDEC Defence Trade Fair

10. November 2026 – 12. November 2026 Messegelände in Celje, Slowenien

CERN Procurement: Access to Excellence

11. November 2026 – 12. November 2026 Genf, Schweiz

Webinar: Rail Construction Projects in Switzerland

12. November 2026 14:00 – 15:00 Online

REBUILD UKRAINE 2026

12. November 2026 – 13. November 2026 EXPO XXI, Prądzyńskiego 12/14, 01-222 Warschau, Polen

Styrian EXPORT DAY 2026

12. November 2026 09:30-15:30 Uhr WKO Steiermark | Europasaal, Erdgeschoss Körblergasse 111-113, 8010 Graz

Major Project Gate A at Zurich Airport (Webinar)

13. November 2026 11:00 Uhr Online

Success stories from the region

Discover all success stories

Germany Success Story

From Styrian nature to one of Europe's most renowned specialty food retailers – how a family business steeped in tradition placed its premium products in KaDeWe Berlin with support from the ICS

"The entire support we received throughout our participation was highly professional and charming as well. We are delighted to have this opportunity to present our products at their best in the KaDeWe, where urban indulgence meets authentic origin – it is precisely there that Obsthof Retter's fruit specialties unfold their full power. After all, we have nothing to add to nature."

Werner Retter, Managing Director of Obsthof Retter GmbH

Germany Success Story

Market development in Germany: Van den Berg celebrates a successful market entry at KaDeWe Berlin

"Germany is a logical next step for us in our business development. With KaDeWe and corporate clients such as DEKRA, we are deliberately focusing on quality, design and, above all, long-term relationships. Our goal is to impress in one of Europe’s most demanding markets with character, clarity and—quite literally—good taste."

Fabian Kinkel, Director of Sales at Van den Berg

Croatia Slovenia Success Story

Sustainable insulated packaging and new partnership for Croatia and Slovenia.

"Thanks to the services of the Enterprise Europe Network and AUSSENWIRTSCHAFT AUSTRIA, we were able to gain insights and concrete contacts in 8 European markets within a single day at the Marketplace for Food and Beverages – the kind of one-stop shop you hope for."

Fabian Gems, Founder & CEO, SUPASO

Germany Success Story

From consulting at ICS to early successes in Germany – how Antless is conquering international markets with tailor-made soundscapes and live performances.

"We are very happy that, thanks to the support of ICS, the Foreign Trade Centers, and the Go International funding program, we achieved a strong entry into the German market and have since been able to build several profitable and forward-looking partnerships."

Christoph Schnalzer, Managing Director, Antless

Europe Success Story

The Styrian company Feldbacher Fruit Partners GmbH was able to find a Northern European buyer for its horseradish roots with the help of the EEN marketplace. This contact mediation was completed quickly and easily within a week.

"We are very surprised that the Enterprise Europe Network actually works! Perhaps we should use this opportunity more than we originally thought."

Falk Rothermann, responsible for Sales and Marketing, Feldbacher Fruit Partners GmbH

Expert Advice – 
Direct and Simple

Our experts provide reliable advice on all matters concerning Europe

Michaela Ahlgrimm-Siess, ICS

Michaela Ahlgrimm-Siess

EU Project Management

T +43 316 601 560 M +43 664 81 79 266 E michaela.ahlgrimm-siess@ic-steiermark.at
Christina Rupp, ICS

Christina Rupp

EU Project Management

T +43 316 601 749 M +43 664 8179372 E christina.rupp@ic-steiermark.at

Frequently asked questions

Leverage our global network and expertise to position your company internationally, safely and efficiently.

However, many Styrian companies do not yet know that they too can be successful exporters. Therefore, broadening the export base in the Styrian economy is essential. To avoid potential inconveniences or minimize risks in the export business, thorough preparation with market knowledge and opportunities is the key to sustainable business success beyond borders.

Leverage our global network and expertise to position your company internationally, safely and efficiently. Leverage our global network and expertise to position your company internationally, safely and efficiently.