Food, Trade & Consumer Goods Germany

Bio pioneer from Styria conquers the KaDeWe

From Styrian nature to one of Europe's most renowned specialty food retailers – how a family business steeped in tradition placed its premium products in KaDeWe Berlin with support from the ICS

For over 130 years, the traditional family business Obsthof Retter GmbH from Eastern Styria has stood for the highest quality and authentic organic products. What began as a small agricultural operation has grown over generations into an internationally respected brand – known for uncompromising quality, sustainable production, and the unique taste of premium superfruits, elixirs, and wild fruit essences.

A notable success on the path to the German specialty food market was participation in the Austria Week at KaDeWe Berlin in autumn 2025 – initiated by AUSSENWIRTSCHAFT AUSTRIA in cooperation with the Enterprise Europe Network.

The decisive impetus came from ICS food expert Michaela Ahlgrimm-Siess, who alerted the company to this exclusive presentation opportunity. Thanks to her targeted information and support, Obsthof Retter took part in this high-profile event – laying the foundation for its listing at KaDeWe.

“The entire support we received throughout our participation was highly professional and charming as well. We are delighted to have this opportunity to present our products at their best in the KaDeWe, where urban indulgence meets authentic origin – it is precisely there that Obsthof Retter’s fruit specialties unfold their full power. After all, we have nothing to add to nature.”

Werner Retter, Managing Director of Obsthof Retter GmbH


Premium products from Styria win over customers

Even before the event, Obsthof Retter’s organic fruit specialties had already been permanently added to KaDeWe’s product range. On site, the team took the opportunity not only to delight discerning specialty food customers but also to train the sales staff directly. Particular emphasis was placed on the outstanding quality, production methods, and philosophy of the brand – values that align perfectly with KaDeWe’s premium positioning.

Future plans in the German specialty food market

The next major step is already clearly defined: just as at the prestigious KaDeWe Berlin location, the family business aims to further grow its revenue in the German specialty food market, continuing the success story of this Styrian company.

This success story demonstrates once again how targeted initiatives – such as participation in exclusive presentations abroad – give domestic producers the chance to place their products where quality counts: in the finest establishments across Europe.

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