AI in International Marketing & Sales

Artificial intelligence is transforming international marketing and sales – from market and target group research to lead generation and personalized customer engagement. This webinar provides a compact overview of where AI can already be used effectively in international business and which applications are suitable for export sales. You will gain an overview of concrete use cases and be able to identify initial potential for your own company. The webinar also serves as a teaser for the in-depth Export Academy “Smart International Sales” on December 3.

What to expect:

Best practices: How well-known brands use AI for marketing and communication – and what export-oriented companies can learn from this.
Market and target group research: Identifying customer needs, relevant topics, and starting points for your communication.
Content and localization: Adapting texts, images, and messages to the target market, language, and cultural context.
Tools and workflows: Handling recurring tasks more efficiently, preparing personalized content, and critically reviewing results.

Target audience:

Companies with international marketing and sales activities
Companies looking to use AI in international business
Export managers and marketing and sales staff

You will come away with concrete ideas for implementation and guidance for your next steps – whether you are entering new markets or further developing your international communication.

Registration

An automatically generated registration confirmation will be sent. Your confirmed spot, including the webinar link, will be confirmed in a separate email.

Participation fee

Participation fee: this event is offered free of charge as part of the ERDF project DiGEM.

Event tip

EXPORT ACADEMY: Smart International Sales
Find, understand, and win international customers using AI and agents.
December 4, 2026 | 8:30 AM – 4:30 PM | Graz

Speaker

Iris Edler-Stiegler

Head of Marketing & AI | ICS

Iris Edler-Stiegler is a communications strategist, Head of Marketing & AI at ICS, and a trainer for generative AI, strategic communication, and digital marketing. For over 15 years, she has helped companies and organizations sharpen their communication, position their brands, and effectively leverage digital potential. Her focus is on the practical integration of generative AI into marketing and communication processes: from efficient workflows to AI-supported content and fact-checking. In workshops and keynotes, she combines strategic perspectives with concrete tools and immediately applicable methods.