Is the public market relevant for your company?
In principle, SMEs and sole proprietorships can also take part in public tenders. It is not company size alone that matters, but the required qualifications and the ability to reliably fulfill the contract. Depending on the procedure, participation is possible as a main bidder, as part of a bidding consortium, or as a subcontractor.
Why should you turn to the public market?
Public procurement opens up a large and diverse sales market. Public contracting authorities are important buyers, particularly in the fields of energy, transport, defense, IT, and healthcare. The following arguments in particular speak in favor of companies taking part:
- Significant market potential in almost all business areas
- Comparatively high payment security from public contracting authorities
- Harmonized basic principles and procurement guidelines across the EU
- Competition, public visibility, transparency, and non-discrimination
- Opportunities for subcontracting agreements, bidding consortia, and longer-term references
What challenges should companies consider?
The public market offers opportunities but requires a structured approach to formal requirements. Companies in particular perceive the following potential hurdles:
- A strong focus on price, or the perception that only the cheapest offer counts
- Fragmented tenders and a high administrative burden
- Short deadlines as well as hard-to-understand tender jargon and complex technical specifications
- From the perspective of unsuccessful bidders, sometimes too little transparency and feedback
- Strong local or national competition
- No subsequent price negotiation after submission of the offer
Whether these points actually apply in a specific case depends on the procedure and the published award criteria. In addition to price, quality, technical performance, life-cycle costs, or other criteria can also be decisive.