EXPORT ACADEMY Brazil: Market. Opportunities. Mercosur.

As the largest economy in Latin America, Brazil offers attractive yet demanding business opportunities. In this half-day Export Academy on November 19, 2026, you will gain practical knowledge about the economic framework, current market opportunities, and the impact of the Mercosur agreement on your export business. Experts from the fields of economics and foreign trade, as well as companies with experience in Brazil, will share concrete success factors and do’s and don’ts for market entry and expansion. The number of participants is limited to 12; participation is free of charge.

Program Highlights & Your Benefits

Economic conditions in Brazil: Gain practical insights into the Brazilian market and its unique characteristics.
Current market opportunities: Identify prospects for your activities in Brazil and the Mercosur region.
Impact of the Mercosur agreement on export business: Get information on the relevant developments for your export activities.
Experiences of successful companies: Learn from concrete practical experiences.
Success factors as well as do’s and don’ts: Develop concrete approaches for sustainable business success in Brazil.
Exchange with experts and other companies: Take the opportunity to ask individual questions and gain new perspectives for your activities.

Target Audience

Styrian companies interested in the Brazilian market
Companies planning a market entry or market expansion in Brazil
Companies interested in business opportunities in the Mercosur region

Links & Downloads

Terms of Participation, Program & Company Profile

Organizational Details

The number of participants is limited to 12. The content of the workshop will be tailored to the questions and needs of interested Styrian companies.

Participation Fee

Participation fee: the event is offered free of charge as part of the ERDF project DiGEM.

Our Experts

Brazil market update – current developments, economic framework, opportunities for Styrian companies tailored to the workshop participants

Christoph ROBERTSON

WKÖ Foreign Trade Office Rio de Janeiro

Christoph Robertson has lived in Brazil for 17 years and has headed the WKÖ Foreign Trade Office in Rio de Janeiro since 2012. Of British-Austrian origin and a native of Styria, he is married to a Brazilian woman and is the father of two children. He studied in Graz, Paris, and Rio de Janeiro. In his adopted home beneath Sugarloaf Mountain, he supports Austrian companies in their business activities in Brazil.

Mercosur in practice: What applies, since and from when, and what does it mean for Styrian companies?

Michael SAXL

Austrian Federal Economic Chamber

Michael Saxl is a lawyer and Senior Trade Policy Advisor at the Austrian Federal Economic Chamber (WKÖ), focusing on EU trade policy and international economic relations. He also lectures at the University for Continuing Education Krems and the University of Applied Sciences BFI Vienna. As Vice Chair of the Europe India Centre for Business and Industry (EICBI), he is committed to promoting economic cooperation between Europe and India. He studied law and international relations at the University of Vienna and the Diplomatic Academy of Vienna. He gained international experience, among other things, in Brussels at EuroCommerce, the European umbrella association for wholesale and retail trade. His areas of expertise include free trade agreements, customs policy, and geopolitical developments in world trade.

“Brazil, the tenth-largest economy in the world and known as the ‘land of the future,’ is one of the most attractive overseas markets for Austrian companies. The Mercosur trade agreement opens new doors and will provide important momentum for bilateral trade in the coming years. Now is the right time for Austrian exporters to seize the opportunities of this dynamic market and tap into new business prospects in Brazil.”

Christoph Robertson, Head of the WKÖ Foreign Trade Office in Rio de Janeiro

“Austria has always benefited from free trade agreements in the past. The EU-Mercosur agreement also opens up new opportunities for our companies, particularly in the Brazilian market. However, it will take some time before the positive effects are fully felt. This makes it all the more important to engage with the new opportunities early on.”

Michael Saxl, European Policy and Free Trade Expert at the WKÖ