Graz-based Company Defies the Crisis with the Digitalization Voucher

The Graz-based company SunnyBAG GmbH was able to partially compensate for the COVID-19-related sales declines in retail with the go-international digitalization vouchers and establish a new foundation for future international growth.

Urban outdoor lifestyle, designed on the sunny side of Austria. The mission of the Graz-based company is to promote a conscious and environmentally friendly society by creating stylish, fashionable products that charge all portable devices with an unlimited source of clean energy – sunlight. They combine style, technology, and respect for nature: SUNNYBAG.

Funding advice at ICS

During the consultation with Marie Peinsith on the go-international internationalization offensive, a funding initiative of the Federal Ministry for Digitalization and Business Location and the Austrian Federal Economic Chamber, Managing Director Stefan Ponsold was presented with a variety of ICS services that he was previously unaware of.

Of particular interest to him were the services related to UN tendering, the Enterprise Europe Network, the services of AUSSENWIRTSCHAFT AUSTRIA, the qualification programs of the EU project EXPEDIRE, and, of course, the go-international funding program.

“The sales slump due to the COVID crisis is hitting some industries very hard, so the current digitalization voucher is highly recommended.”

Stefan Ponsold, Managing Director/CEO of SunnyBAG GmbH

To access the ICS network and information platforms, the company was added to the ICS newsletter distribution list and immediately connected with colleagues.

In addition to detailed consultations on the aforementioned areas, personal support was also provided for the application and processing of funding requests. As a result, several applications were successfully processed.

Through these extensive ICS services, the company has already achieved successes, such as a significant increase in sales through performance marketing in Italy, France, and Spain!

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