Targeted Market Development
We help you narrow down suitable markets, realistically assess opportunities and risks, and thoroughly prepare for market entry.
We combine market knowledge, international networks, and personal advice with concrete offers for Styrian SMEs.
© Christof Hütter Photography An attractive market is not automatically the right market. Crucial is whether demand, competition, general conditions, and market access match your offering and your company’s resources.
Together, we consider, among other things:
This creates a reliable basis for your market decision from a multitude of possible countries.
© Christof Hütter Photography Perhaps you already have a specific country in mind. Perhaps you want to compare several markets. Or you are looking for regions where your offering could have particularly good prospects.
We combine your company’s perspective with sound market knowledge. This does not create a ranking of ‘the best export markets’, but a comprehensible prioritization of the markets that suit your specific project.
Christina Rupp, Export Consultant
Current information on countries, industries, and economic framework conditions helps you identify opportunities and challenges early on. We show you which sources are relevant for your questions and, if necessary, arrange direct contact with experts in the target market.
In a personal consultation, we consider your offering, your goals, previous experiences, and potential target markets. Together, we define selection criteria, classify existing information, and identify the next sensible analytical steps.
With our country focus areas, we bundle information, events, contacts, and activities for selected future markets. Currently, India, the Western Balkans, and the USA are in focus. This provides companies with compact orientation and concrete opportunities to get to know these markets better.
Market knowledge becomes particularly valuable when it leads to reliable contacts. Through AUSSENWIRTSCHAFT AUSTRIA, the Enterprise Europe Network, and our international formats, you gain access to local experts, potential customers, as well as sales and cooperation partners.
1. Clarify Starting Position and Goals
We consider your offering, your previous international experience, your growth targets, and the resources available for market development.
2. Define Selection Criteria
Together, we determine which factors are crucial for your company – such as demand, target groups, market size, competition, regulation, accessibility, or investment needs.
3. Research and Compare Markets
We guide you to relevant market information and international experts. This allows you to evaluate potential target countries based on uniform criteria, instead of considering individual pieces of information in isolation.
4. Examine Target Market
For prioritized markets, you deepen the analysis: customer needs, competition, legal requirements, price level, distribution channels, potential partners, as well as opportunities and risks.
5. Prepare for Market Entry
Based on the results, you define the next steps – from initiating contact through events and trade missions to individual consulting and possible funding.
© Photo Fischer Figures and analyses provide orientation. For a reliable market decision, personal insights are often additionally needed: How do decision-making processes work? What requirements do customers have? Which partners are relevant locally?
At country and industry events, consultation days with trade delegates, B2B formats, as well as trade and market exploration trips, you gain direct access to market knowledge and business contacts. This allows you to verify assumptions, refine your offering, and explore concrete opportunities.
As the central point of contact for internationalization in Styria and a sales partner of AUSSENWIRTSCHAFT AUSTRIA, we combine regional consulting with knowledge and contacts in international markets.
The Foreign Trade Centers support Austrian companies on-site with market information, business contacts, and assessments of local framework conditions. Additionally, the Enterprise Europe Network provides access to cooperation partners in Europe and beyond. This way, you not only receive information about a market but also concrete starting points for your entry.
© Christof Hütter Photography Growth markets can offer great opportunities but often require particularly careful preparation. Different regulatory conditions, market structures, and business customs increase the need for information and advice.
Specialized offers are available for Styrian SMEs that want to develop emerging markets or a concrete international project idea. Depending on the initial situation, we guide you to the appropriate support for market development or project development.
You don’t need to know which market is the right one at the beginning. The key is to realistically assess the initial situation and clarify the next questions in the correct order.
Karin Hölbling
Head of EU Projects
Lisa-Maria Katholnig
DiGEM Project Management
Clara Lenz
Senior Project Management
Christina Rupp
EU Project Management
The suitable export market results from the interplay of market potential and company fit. Relevant criteria include demand, target groups, competition, legal requirements, distribution channels, costs, risks, and available resources. A structured comparison of several countries creates a more reliable basis for decision-making than considering individual market indicators.
Important criteria include demand for your offering, market size and growth, competition, price level, regulatory requirements, cultural and linguistic framework conditions, suitable distribution channels, and the necessary time and resource investment. The weighting depends on your business model and your goals.
The ICS bundles information on countries, industries, and international business opportunities and provides access to the worldwide network of AUSSENWIRTSCHAFT AUSTRIA. The Foreign Trade Centers also provide current assessments and support directly in the respective market.
No. You can come to us with a concrete country idea, several possible markets, or an open search. In a discussion, we will assess your initial situation and clarify what information and next steps you need for a sound selection.
First, define company-specific selection criteria and then evaluate all markets according to the same logic. In addition to market size and growth, competition, access barriers, distribution channels, risks, resource requirements, and strategic fit should also be considered.
Use market and industry data, discussions with local experts, and feedback from potential customers and partners. Events, consultation days, B2B meetings, and market exploration trips help to test assumptions early in practice.
Suitable channels include the network of Foreign Trade Centers, the Enterprise Europe Network, international B2B and matchmaking formats, trade missions, and structured platforms for business partner search. Which access is best depends on the target market and your sales model.
For the development of Emerging Markets and the creation of concrete international projects, the ICS offers specialized support. A personal discussion clarifies whether your focus is on market development or already on a concrete project idea.
Costs depend on market analysis, travel, product adaptations, certifications, legal advice, personnel, marketing, sales, and logistics, among other things. An early market review helps to realistically estimate resource requirements and prioritize investments specifically.
Contact Us 
