MARKET DNA: INDIA | Is Your Business India-Ready?

28. September 2026 13:30 - 18:30 ICS Internationalisierungscenter Steiermark, Lindweg 33 | 8010 Graz

Is your company ready for the Indian market? “Market DNA: India” on September 28, 2026, in Graz combines compact market know-how with practical experience and concrete support opportunities. You will gain insights into the market, growth sectors, regional differences, business culture, and typical mistakes when entering the market. In the subsequent consultation day, you can discuss individual questions regarding market opportunities, partners, sales, and market entry directly with representatives from the Foreign Trade Center New Delhi and the Indian Embassy in Austria. Participation is limited to 15 companies.

Program Highlights & Your Benefits

  • India Reality Check: Gain a realistic overview of the Indian market, growth sectors, regional differences, decision-making processes, and business culture.
  • India Support & Insights: Get to know relevant contact points and support options from the Indian Embassy in Austria.
  • Break & India Exchange: Use the break for personal exchange and discussions about doing business in India.
  • India Consultation Day: Discuss your specific questions about market opportunities, partners, sales, market entry, and next steps directly with the speakers.

Target Group

  • Austrian companies interested in the Indian market
  • Companies with concrete plans for India
  • Companies wishing to clarify questions about market opportunities, partners, sales, or market entry

Program

1:15 PM – 1:30 PM

Registration and Welcome

1:30 PM – 3:00 PM

Understand India – India Reality Check

90 min. input with Kerstin Peckl (Foreign Trade Center New Delhi): Market overview, growth sectors, regional differences, decision-making processes, business culture, and typical market entry mistakes.

3:00 PM – 3:45 PM

India Support & Insights – How the Embassy Can Support

Input from the Indian Embassy in Austria: current insights, relevant contact points, and support options for Austrian companies with plans for India.

3:45 PM – 4:00 PM

Break & India Exchange

4:00 PM – 5:00 PM

Connect & Take Action – India Consultation Day

Individual discussion opportunities with the speakers on market opportunities, partners, sales, market entry, and concrete next steps.

Good to know

Registration

Register by: September 20, 2026

The event is limited to a maximum of 15 companies.

Miscellaneous

Should it not be possible to hold the event in person due to changed regulations, the event may be postponed or offered virtually as a webinar.

Do You Have Any Questions?

Our expert at ICS will reliably advise you on all questions regarding this event.