Karl Hartleb & Daniela Guß on the Geniestreich Podcast: How to Succeed in Export

28.3 billion euros: This is how much Styria generated from exports in 2024. Thus, every second euro in the Green Mark is generated through foreign trade. However, this was not always the case. The breakthrough came with the establishment of the Internationalization Center Styria (ICS).

For the anniversary, ICS Managing Director Karl Hartleb and authorized signatory Daniela Guß discuss what companies need to consider when exporting, how the ICS can help Styrian businesses, and whether every company can enter foreign trade.

Also available on Spotify.