USA Consultation Day 2026

Bettina Gladysz-Haller has many years of experience in developing US market entry strategies and building sustainable sales structures in the United States. As Managing Director of Schneider Torsysteme GmbH, she led the development of an industrial product tailored specifically to the US market—from market analysis and competitor research to product approval and market launch. Today, she supports Austrian companies with US market analyses, competitor assessments, product approvals, and the development of sales structures.

Dr. Daisy Birtalan, LL.M. is the founder of USABiz Birtalan and specializes as a Transatlantic Trusted Advisor in US market entry and expansion in the United States. As an Austrian-American attorney and strategic advisor, she supports companies from Austria, Germany, and Switzerland with cross-border expansion projects at the intersection of law, strategy, economic development, and branch establishment. She has more than 20 years of experience advising international corporate clients. Through her legal training in Austria and the USA, she combines comprehensive knowledge of legal and cultural differences with extensive experience in the US market entry of European companies.