EXPEDIRE EXPORT ACADEMY: Digital Marketing | part 1
Get the basics
TOPICS
„Get the basics“
- Benefits & challenges of digital marketing
- The digital marketing mindset and how to use it to
expand into international markets - Understand how customers interact in digital markets
- Customer choice and digital influence
- Customer motivations, expectations and fears
- Digital Marketing Strategy
The detailed program will be available shortly.
Speaker
MMag. Sabine Friesser | Zebradotstudio
- Head of Marketing and Communications Amiblu Group
- Lecturer at the Carinthia University of Applied Sciences
- Co-Founder of the Competence Circle Marketing
- Marketing and Branding Consultant
Marketers have been hit by a digital tsunami and what's worse, no one hands you a playbook on how to make it all work.
The EXPEDIRE Export Academy aims to provide those who are new to the area of “export” and those who need a refresher in various export topics with high-quality in-class courses and webinars. The webinar series consists of nine free webinars and offers the opportunity to deepen your export business know-how. Save time and attend the webinar from anywhere! The webinar language will be English! The level of English proficiency should be at least B2.
EXPEDIRE is co-funded by the European Union (European Regional Development Fund) under the Coooperation Programme Interreg V-A Slovenia-Austria.