{"id":8960,"date":"2020-04-15T09:23:38","date_gmt":"2020-04-15T07:23:38","guid":{"rendered":"http:\/\/ic-steiermark.at.w02242c6.kasserver.com\/success_stories\/rottenmann-based-company-aims-for-new-markets\/"},"modified":"2026-11-03T12:16:45","modified_gmt":"2026-11-03T11:16:45","slug":"rottenmann-based-company-aims-for-new-markets","status":"publish","type":"success_stories","link":"https:\/\/www.ic-steiermark.at\/en\/success_stories\/rottenmann-based-company-aims-for-new-markets\/","title":{"rendered":"Rottenmann-based company aims for new markets"},"content":{"rendered":"
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Anyone who knows exactly what clinoptilolite is would likely have a good chance of winning big on a quiz show. For the Upper Styrian company IPUS Mineral- und Umwelttechnologie, however, this very mineral of volcanic origin forms the basis for manufacturing a wide range of products. Founded in 1990, the family business initially focused primarily on wastewater treatment before gradually entering the biogas and agricultural sectors. \u201cWe have been developing mineral bioregulators, also known as migulators, for over ten years,\u201d explains Managing Director Dina Lesjak.<\/p>\n

Research as a valuable asset<\/h3>\n

These migulators are used in agriculture across the entire circular economy at many farms. \u201cThis includes feed additives, products for stable hygiene, soil improvement, or mineral foliar fertilizers,\u201d says Lesjak. A positive side effect is the reduction of emissions. \u201cWe also conduct extensive research on microbiology in collaboration with BOKU or TU Graz.\u201d<\/p>\n<\/div>\n <\/div>\n\n <\/div>\n <\/div>\n <\/div>\n

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“Through the ICS ‘ExportKnowHow’ project, we aim to develop new markets in Europe.”<\/p>\n<\/div>\n

Dina Lesjak | IPUS Mineral- und Umwelttechnologie GmbH<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n

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Cooperation with ICS<\/h3>\n

In the meantime, IPUS products have also attracted interest in other countries: the Rottenmann-based company now supplies countries in South America, South Africa, and throughout Europe. \u201cWe work very closely with the Internationalization Center Styria in this regard,\u201d Lesjak confirms. Currently, for example, within the framework of the ‘ExportKnowHow’ project. \u201cSpecifically, this involves market development and better market penetration in Europe. We applied via the website www.ExportKnowHow.at<\/a> and then completed an Export Fit Check offered by the ICS. The goal is and remains to build up sales partners and new dealer networks.\u201d<\/p>\n<\/div>\n <\/div>\n\n <\/div>\n <\/div>\n <\/div>\n

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Take the opportunity and apply today at www.ExportKnowHow.at<\/a><\/span> to ensure your international business is a complete success!<\/p>\n<\/div>\n <\/div>\n\n <\/div>\n <\/div>\n <\/div>\n

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