{"id":8753,"date":"2022-12-23T07:29:20","date_gmt":"2022-12-23T06:29:20","guid":{"rendered":"http:\/\/ic-steiermark.at.w02242c6.kasserver.com\/success_stories\/styrian-startup-takes-further-steps-toward-internationalization\/"},"modified":"2026-11-03T12:07:52","modified_gmt":"2026-11-03T11:07:52","slug":"styrian-startup-takes-further-steps-toward-internationalization","status":"publish","type":"success_stories","link":"https:\/\/www.ic-steiermark.at\/en\/success_stories\/styrian-startup-takes-further-steps-toward-internationalization\/","title":{"rendered":"Styrian startup takes further steps toward internationalization"},"content":{"rendered":"    <div id=\"logo-bar-block_f74ef42db8abf08caa345b25a5fdbd28\" class=\"module module-logo-bar -0\">\n        <div class=\"container trans\">\n            \n                            <div class=\"logos-slider\">\n                                                                    <a class=\"logo-item\" href=\"https:\/\/www.ic-steiermark.at\/en\/\" target=\"_self\">\n                            <img decoding=\"async\" src=\"https:\/\/www.ic-steiermark.at\/wp-content\/uploads\/2026\/10\/logo-success-story-400x231-1.png\" alt=\"\" \/>\n                        <\/a>\n                                                                                        <a class=\"logo-item\" href=\"https:\/\/www.probando.io\/#\/home\" target=\"_self\">\n                            <img decoding=\"async\" src=\"https:\/\/www.ic-steiermark.at\/wp-content\/uploads\/2026\/10\/logo-probando-261x260-1.jpg\" alt=\"\" \/>\n                        <\/a>\n                                                        <\/div>\n                    <\/div>\n    <\/div>\n    <div id=\"standard-text-block_6fe5f2baf63731d918b7965090957124\" class=\"module module-standard-text -0\">\n        <div class=\"container trans\">\n            <div class=\"standard-text-box pt-4  \">\n                <div class=\"standard-text-content\">\n                                        \n                                                                        <div class=\"editor\"><p>Founded in 2020, <a href=\"https:\/\/www.probando.io\/#\/about-us\"><strong>Graz-based startup Probando<\/strong><\/a> has set itself the goal of connecting reputable study providers with suitable participants, thereby helping to enrich the medical database and promote the health of people around the globe.<\/p>\n<p>To this end, Probando offers a <strong>matchmaking solution<\/strong> for research institutions and potential study participants, making the recruitment of study participants as simple and efficient as possible \u2014 and with great success!<\/p>\n<p>The Styrian company has managed to establish itself throughout the entire German-speaking region in record time. Probando&#8217;s website is already available in <strong>10 different languages<\/strong>. Further steps toward expansion beyond Europe&#8217;s borders are planned for 2023. In the middle of this year, <strong>co-founder<\/strong> <b>Manuel Leal Garcia<\/b> and <strong>Clara Puller<\/strong> (Sales &#038; Business Development Manager) traveled, among other places, to <strong>Boston<\/strong> with the support of<strong> <a href=\"https:\/\/www.wko.at\/\">WKO Steiermark<\/a><\/strong>, <a href=\"https:\/\/www.wko.at\/service\/aussenwirtschaft\/start.html\"><strong>AUSSENWIRTSCHAFT AUSTRIA<\/strong><\/a>, and <strong>ICS<\/strong>, to prepare for <strong>market entry into the USA<\/strong>.   <\/p>\n<p>ICS has accompanied and supported the Graz-based startup from the very beginning through personal consultations. By participating in various ICS events, the startup was able to gain valuable <strong>insights into new markets<\/strong>, expand its <strong>international network<\/strong>, and build <strong>valuable business contacts<\/strong>. <\/p>\n<p>The ICS team is delighted about Probando&#8217;s remarkable development and is happy to continue supporting the company in its future steps toward internationalization.<\/p>\n<\/div>\n                                                            <\/div>\n\n                            <\/div>\n        <\/div>\n    <\/div>\n    <div id=\"single-image-block_f6b8ac33961740e1646ca6835eccf00b\" class=\"module module-single-image -0\">\n        <div class=\"container trans\">\n                            <div class=\"single-image-wrap justify-content-start\">\n                    <div class=\"single-image-inner\" style=\"width: 50%;\">\n                                                    <img loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"829\" src=\"https:\/\/www.ic-steiermark.at\/wp-content\/uploads\/2026\/10\/img_8338_auswahl-e1671718213276-840x829-1.jpg\" class=\"single-image-img\" alt=\"\" srcset=\"https:\/\/www.ic-steiermark.at\/wp-content\/uploads\/2026\/10\/img_8338_auswahl-e1671718213276-840x829-1.jpg 840w, https:\/\/www.ic-steiermark.at\/wp-content\/uploads\/2026\/10\/img_8338_auswahl-e1671718213276-840x829-1-300x296.jpg 300w, https:\/\/www.ic-steiermark.at\/wp-content\/uploads\/2026\/10\/img_8338_auswahl-e1671718213276-840x829-1-768x758.jpg 768w, https:\/\/www.ic-steiermark.at\/wp-content\/uploads\/2026\/10\/img_8338_auswahl-e1671718213276-840x829-1-400x395.jpg 400w, https:\/\/www.ic-steiermark.at\/wp-content\/uploads\/2026\/10\/img_8338_auswahl-e1671718213276-840x829-1-800x790.jpg 800w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/>                                            <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n    <div id=\"links-downloads-block_bc3869242d89fb611111786664761e7b\" class=\"module module-links-downloads -0\">\n        <div class=\"container trans\">\n                            <div class=\"bg-grey link-headline\">\n                    <h2>Further links<\/h2>\n                <\/div>\n            \n                            <div class=\"links-downloads-list\">\n                                            <a class=\"links-downloads-item\" href=\"https:\/\/www.probando.io\/#\/home\" target=\"_blank\" rel=\"noopener noreferrer\">\n                            <span class=\"links-downloads-label\">\n                                Probando &#8211; The place for studies\n Learn more                                                            <\/span>\n                            <span class=\"links-downloads-icon is-link\">\n                                <img decoding=\"async\" src=\"https:\/\/www.ic-steiermark.at\/wp-content\/themes\/ics\/img\/arrow-left.svg\" alt=\"\" \/>\n                            <\/span>\n                        <\/a>\n                                    <\/div>\n                    <\/div>\n    <\/div>\n    <div id=\"contact-person-block_4c7c01ff53624078b617d0ed60b2fb63\" class=\"module module-contact-person -0\">\n        <div class=\"container trans\">\n            <div class=\"row g-0 gy-4 gx-lg-4\">\n                <div class=\"col-lg-6\">\n                    <div class=\"contact-person-text bg-dark max-height\">\n                                                    <h2 class=\"mb-2 mt-4\">Your contact at ICS<\/h2>\n                                                                    <\/div>\n                <\/div>\n\n                                    <div class=\"col-lg-6\">\n                        <div class=\"bg-grey contact-person-grid contact-person-grid--stacked contact-person-grid--single row g-0\">\n                                                            <div class=\"col-12 contact-person-card\">\n                                    <div class=\"contact-person-photo\">\n                                                                                    <img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/www.ic-steiermark.at\/wp-content\/uploads\/2026\/08\/Daniela-Guss_ICS-hp.jpg\" class=\"contact-person-img\" alt=\"Daniela Gu\u00df, ICS\" srcset=\"https:\/\/www.ic-steiermark.at\/wp-content\/uploads\/2026\/08\/Daniela-Guss_ICS-hp.jpg 600w, https:\/\/www.ic-steiermark.at\/wp-content\/uploads\/2026\/08\/Daniela-Guss_ICS-hp-300x300.jpg 300w, https:\/\/www.ic-steiermark.at\/wp-content\/uploads\/2026\/08\/Daniela-Guss_ICS-hp-150x150.jpg 150w, https:\/\/www.ic-steiermark.at\/wp-content\/uploads\/2026\/08\/Daniela-Guss_ICS-hp-400x400.jpg 400w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/>                                                                            <\/div>\n                                    <div class=\"contact-person-info\">\n                                                                                    <p class=\"size-2 text-main fw-bold\">Daniela Guss<\/p>\n                                                                                                                            <p class=\"team-position text-main\">Authorized Signatory<\/p>\n                                                                                <div class=\"team-contact d-flex flex-column mt-1\">\n                                                                                            <a href=\"tel:+43%20316%20601%20546\">T +43 316 601 546<\/a>\n                                                                                                                                        <a href=\"tel:+436648179273\">M +43 664 81 79 273<\/a>\n                                                                                                                                        <a href=\"mailto:daniela.guss@ic-steiermark.at\">E daniela.guss@ic-steiermark.at<\/a>\n                                                                                    <\/div>\n                                                                                    <a class=\"contact-person-linkedin mt-1\" href=\"https:\/\/www.linkedin.com\/in\/daniela-guss\/\" target=\"_blank\" aria-label=\"LinkedIn\">\n                                                <img decoding=\"async\" src=\"https:\/\/www.ic-steiermark.at\/wp-content\/themes\/ics\/img\/linkedin-dark.svg\" alt=\"\" \/>\n                                            <\/a>\n                                                                            <\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    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