{"id":8196,"date":"2025-07-08T09:45:11","date_gmt":"2025-07-08T07:45:11","guid":{"rendered":"http:\/\/ic-steiermark.at.w02242c6.kasserver.com\/success_stories\/steirisches-gewuerzhandwerk-im-kadewe\/"},"modified":"2026-11-02T13:21:16","modified_gmt":"2026-11-02T12:21:16","slug":"steirisches-gewuerzhandwerk-im-kadewe","status":"publish","type":"success_stories","link":"https:\/\/www.ic-steiermark.at\/en\/success_stories\/steirisches-gewuerzhandwerk-im-kadewe\/","title":{"rendered":"Steirisches Gew\u00fcrzhandwerk im KaDeWe"},"content":{"rendered":"
\n
\n \n
\n \n \"\"\n <\/a>\n <\/div>\n <\/div>\n <\/div>\n
\n
\n
\n
\n \n

With a strong presence in Berlin, the Styrian company Van den Berg<\/strong> is sending a clear signal of its international expansion: since November 2024, the company\u2019s premium spices and delicacies have been listed at the traditional Kaufhaus des Westens (KaDeWe)\u2014one of Europe\u2019s most renowned department stores.<\/p>\n

The first contact was made as part of the “Marketplace for Food & Beverages 2023”, an export promotion initiative by Go International of AUSSENWIRTSCHAFT AUSTRIA<\/b> in cooperation with the Enterprise Europe Network<\/b>. Through ongoing exchange and communication, Fabian Kinkel, Director of Sales at Van den Berg, succeeded in further strengthening the relationship with KaDeWe\u2014even during a period of economic uncertainty following the insolvency of the Signa Group\u2014and establishing a successful partnership. <\/p>\n

A particular highlight was the exclusive four-week special presentation in March 2025: as part of it, Van den Berg staged its multi-award-winning “Mobile Scent Bulb Meadow”, a sensory installation that received the Austrian National Design Award.<\/p>\n<\/div>\n <\/div>\n\n <\/div>\n <\/div>\n <\/div>\n

\n
\n
\n
\n \n \"\" <\/a>\n <\/div>\n
\n \n \"\" <\/a>\n <\/div>\n
\n \n \"\" <\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
\n
\n
\n
\n \n

The presentation enabled customers not only to see and smell spices, but also to experience them in a new, surprising way\u2014a concept that was met with a very positive response at KaDeWe. “Van den Berg combines sensory sophistication with an exceptionally strong design presence. The products impressed us not only with their quality, but also with the way they tell stories about taste. The special presentation as part of the ‘Mobile Scent Bulb Meadow’ was a genuine experience for our customers\u2014and a wonderful example of how enjoyment and design can go hand in hand,” says Andreas Lorenz<\/strong>, Head Food Buyer at KaDeWe. <\/p>\n<\/div>\n <\/div>\n\n <\/div>\n <\/div>\n <\/div>\n

\n
\n \n
\n \n
\n
\n
\n
\n \"\" <\/div>\n
\n

“Germany is a logical next step for us in our business development. With KaDeWe and corporate clients such as DEKRA, we are deliberately focusing on quality, design and, above all, long-term relationships. Our goal is to impress in one of Europe\u2019s most demanding markets with character, clarity and\u2014quite literally\u2014good taste.”<\/p>\n<\/div>\n

Fabian Kinkel, Director of Sales at Van den Berg<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n

\n
\n
\n
\n \n

Corporate gifting for the German market<\/h3>\n

Alongside its successful entry into retail, Van den Berg has also taken its first steps in the corporate gifting segment in the German market. With DEKRA\u2014the world\u2019s largest non-listed testing company\u2014the company has secured a first high-profile partner for customised corporate gifts. The collaboration underscores the potential of premium, design-driven gourmet products as a special gift for customers and employees. <\/p>\n

Van den Berg also obtained support for its market entry in Germany through the go-international Internationalisation Voucher. Thanks to the professional expertise of ICS funding expert Marion Kikinge<\/strong>r, the market entry was strategically supported and could therefore be successfully implemented. <\/p>\n

The market entry in Germany is an example of how sustainable internationalisation can succeed through strategic export promotion, creative brand management and consistent communication.<\/p>\n<\/div>\n <\/div>\n\n <\/div>\n <\/div>\n <\/div>\n

\n
\n
\n
\n \n \"\" <\/a>\n <\/div>\n
\n \n \"\" <\/a>\n <\/div>\n
\n \n \"\" <\/a>\n <\/div>\n
\n \n \"\" <\/a>\n <\/div>\n
\n \n \"\" <\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n