{"id":8189,"date":"2025-12-01T13:01:09","date_gmt":"2025-12-01T12:01:09","guid":{"rendered":"http:\/\/ic-steiermark.at.w02242c6.kasserver.com\/success_stories\/education-meets-skilled-labor-shortage-indian-students-strengthen-regional-tourism-industry\/"},"modified":"2026-11-02T13:16:43","modified_gmt":"2026-11-02T12:16:43","slug":"education-meets-skilled-labor-shortage-indian-students-strengthen-regional-tourism-industry","status":"publish","type":"success_stories","link":"https:\/\/www.ic-steiermark.at\/en\/success_stories\/education-meets-skilled-labor-shortage-indian-students-strengthen-regional-tourism-industry\/","title":{"rendered":"Education Meets Skilled Labor Shortage \u2013 Indian Students Strengthen Regional Tourism Industry"},"content":{"rendered":"
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The renowned Tourismusschule Bad Gleichenberg is one of Austria’s most important training centers for tourism professions. However, like many other vocational schools in the country, it faces a major challenge: a blatant shortage of students. Especially in times of increasing skilled labor shortage, this problem becomes a real test \u2013 not only for the school itself but also for the region’s tourism businesses, which urgently need well-trained staff. <\/p>\n

To explore new avenues, the school approached ICS with a clear goal: to attract international students for training in Styria. The answer came in the form of particularly intensive and tailored personal consultation by ICS India Project Manager Christina Ulrich<\/strong>, who, based on her excellent market knowledge and international network, quickly identified a suitable recruitment partner in India. <\/p>\n

\u201cWe see great potential in this collaboration \u2013 not only for the tourism school but for the entire region. International education combined with practical experience on-site is a forward-looking approach to actively counter the skilled labor shortage,\u201d emphasizes Christina Ulrich<\/strong>.<\/p>\n<\/div>\n <\/div>\n\n <\/div>\n <\/div>\n <\/div>\n

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\u201cThe cooperation supports our path to making the college even more international and culturally diverse \u2013 with ICS as a reliable partner for new markets. Our combination of profound expertise, future competencies, and practical training creates precisely the tourism executives the global market needs today.\u201d<\/p>\n<\/div>\n

Bettina Tobitsch, Project Manager \/ International Tourism College Bad Gleichenberg<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n

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What is special about this collaboration is that the prospective Indian students will not only receive high-quality education in Styria but will also be able to work in the region’s tourism businesses simultaneously. This ensures financial security for their education on the one hand, and on the other, provides immediate relief for Styrian businesses desperately seeking employees. A classic win-win model that could serve as an example for other vocational schools and industries. <\/p>\n

A milestone for the school: In early November, the recruitment partner from India personally visited the Tourismusschule Bad Gleichenberg.<\/strong> Accompanied closely by ICS, a sustainable cooperation model is to be developed that offers long-term benefits to both sides.<\/p>\n<\/div>\n <\/div>\n\n <\/div>\n <\/div>\n <\/div>\n

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For ICS, this partnership is a prime example of how international strategies can concretely solve regional challenges. Together with the Tourismusschule Bad Gleichenberg, efforts are now underway to establish the model sustainably and possibly even expand it to other countries. <\/p>\n<\/div>\n <\/div>\n\n <\/div>\n <\/div>\n <\/div>\n