{"id":9361,"date":"2026-05-11T12:34:05","date_gmt":"2026-05-11T10:34:05","guid":{"rendered":"http:\/\/ic-steiermark.at.w02242c6.kasserver.com\/news\/recap-india-in-the-styrian-spotlight\/"},"modified":"2026-11-03T14:51:12","modified_gmt":"2026-11-03T13:51:12","slug":"recap-india-in-the-styrian-spotlight","status":"publish","type":"news","link":"https:\/\/www.ic-steiermark.at\/en\/news\/recap-india-in-the-styrian-spotlight\/","title":{"rendered":"RECAP | India in the Styrian Spotlight"},"content":{"rendered":"
\n
\n \n
\n
\n \"\"\n <\/div>\n
\n \"\"\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
\n
\n
\n
\n \n

Last week, Styria was all about economic exchange with India. At the invitation of the ICS, Indian Ambassador Shambhu S. Kumaran<\/strong> visited Styria to discuss the opportunities presented by the planned EU-India Free Trade Agreement<\/strong> and future cooperation, together with Provincial Councillor Willibald Ehrenh\u00f6fer<\/strong> and other senior representatives from business, research, and politics.<\/p>\n

The event kicked off with a high-profile business round table at the legero united<\/strong> site in Feldkirchen bei Graz. Discussions centered on the economic potential of the Indian market, strategic partnerships, and concrete experiences of Styrian companies in India. H.E. Shambhu S. Kumaran repeatedly emphasized the importance of trust as the foundation for long-term business relationships between India and Europe.<\/p>\n

The discussions made clear that India has long been a core strategic market for many Styrian companies. While Stefan Stolitzka<\/strong> drew on more than 30 years of experience in India and described it as the “most important market in the world,” AVL, ZETA<\/strong> and M\u00fcnzer Bioindustrie<\/strong> also shared insights into their long-standing activities and growth potential on the ground. The discussions also highlighted the overlapping interests between Styria and India in areas such as microelectronics, mobility, green tech, pharmaceuticals, biotechnology, and education and skills development.<\/strong><\/p>\n<\/div>\n <\/div>\n\n <\/div>\n <\/div>\n <\/div>\n

\n
\n
\n
\n \n \"\" <\/a>\n <\/div>\n
\n \n \"\" <\/a>\n <\/div>\n
\n \n \"\" <\/a>\n <\/div>\n
\n \n \"\" <\/a>\n <\/div>\n
\n \n \"\" <\/a>\n <\/div>\n
\n \n \"\" <\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
\n
\n
\n
\n \n

In the afternoon, the event “India: A Market of the Future \u2013 Opportunities of the EU-India Free Trade Agreement for Styrian Companies”<\/strong> took place at the Technopark Raaba<\/strong>, with around 40 representatives from various companies in attendance. The aim of the event was to give Styrian companies practical insights into the opportunities of the Indian market and the implications of the planned free trade agreement.<\/p>\n

The event opened with welcoming remarks from Karl Hartleb (ICS), Indian Ambassador Shambhu S. Kumaran, and Peter Schreiner of Technopark Raaba<\/strong>. Moderated by Clara Lenz<\/strong>, experts then explored different perspectives on cooperation with India during a series of impulse talks:<\/p>\n

Ankur Munjal<\/strong> and Naina Bhardwaj<\/strong> of Dezan Shira & Associates<\/strong> provided a comprehensive overview of the planned EU-India Free Trade Agreement and its significance for European companies. They particularly highlighted the enormous scope of the agreement: around 90 percent of tariff lines, or more than 96 percent of trade volume, are expected to fall under the free trade agreement<\/strong>. It was also explained that the agreement could save around four billion euros<\/strong> annually in tariffs on EU exports<\/strong>. In addition, the speakers pointed out concrete opportunities in areas such as mechanical engineering, mobility, green tech, electronics, pharmaceuticals, and industrial automation.<\/p>\n

Morten Bay Jensen<\/strong>, COO of legero united, spoke about the company’s practical experience in building a greenfield development project in Vellore, India. He described how the site grew from just two employees in 2017 to a modern production hub now employing around 1,400 people. He also shared insights into success factors, challenges, and India’s strategic importance as an alternative to traditional production locations in Asia.<\/p>\n

Susanne Feiel<\/strong> from the Montanuniversit\u00e4t Leoben presented the new cooperation model between TU Austria and India. The focus was on topics such as skills development, technology and knowledge transfer, and joint innovation projects in future-oriented sectors such as sustainable technologies, infrastructure, and mobility. Particular attention was paid to building long-term talent pipelines and partnerships with Indian universities to help address the shortage of skilled professionals in STEM fields.<\/p>\n

Roman Wratschko<\/strong>, founder of Edelweissdesign, also offered fascinating insights into the particularities of product development and design strategy in the Indian market. Using examples such as Jio, UPI, and IKEA, he illustrated why successful European concepts cannot simply be transferred to India unchanged. Topics covered included “design for the masses,” local user needs, cultural habits, and the importance of co-creation and digital infrastructure for sustainable market success. Wratschko also shared personal experiences from his international design and innovation work in India.<\/p>\n<\/div>\n <\/div>\n\n <\/div>\n <\/div>\n <\/div>\n

\n
\n
\n
\n \n \"\" <\/a>\n <\/div>\n
\n \n \"\" <\/a>\n <\/div>\n
\n \n \"\" <\/a>\n <\/div>\n
\n \n \"\" <\/a>\n <\/div>\n
\n \n \"\" <\/a>\n <\/div>\n
\n \n \"\" <\/a>\n <\/div>\n
\n \n \"\" <\/a>\n <\/div>\n
\n \n \"\" <\/a>\n <\/div>\n
\n \n \"\" <\/a>\n <\/div>\n
\n \n \"\" <\/a>\n <\/div>\n
\n \n \"\" <\/a>\n <\/div>\n
\n \n \"\" <\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
\n
\n
\n
\n \n

Following the impulse talks, the ICS invited attendees to a networking event at Hendricks. Over a flying dinner and drinks, participants took the opportunity to engage in relaxed conversation, strengthen existing contacts, and discuss potential future collaborations between Styrian companies and India. The following day, May 8, 2026, the Indian ambassador’s visit continued in Leoben. The first stop was AT&S<\/strong>, where the delegation was welcomed by Gerrit Steen (CFO), Jan Preibisch (Corporate Strategy), and Matthias Pirs (Corporate Affairs)<\/strong>. After a company presentation, the delegation toured the plant. The company operates a production site in Nanjangud with around 1,100 employees.<\/p>\n

Finally, the delegation visited the Montanuniversit\u00e4t Leoben, where discussions focused on further strengthening Austrian-Indian cooperation in research, education, and talent development. The program also included a tour of the Research Center for Hydrogen and Carbon, where future-oriented topics such as hydrogen technologies, sustainable energy supply, and industrial transformation were presented. The visit was accompanied by, among others, Susanne Feiel, Viruschka Tewary, Anuradha Sarup-Glanz<\/strong>, as well as Indian student representatives from the Montanuniversit\u00e4t Leoben.<\/p>\n<\/div>\n <\/div>\n\n <\/div>\n <\/div>\n <\/div>\n

\n
\n
\n
\n \n \"\" <\/a>\n <\/div>\n
\n \n \"\" <\/a>\n <\/div>\n
\n \n \"\" <\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n