{"id":8376,"date":"2026-10-23T09:17:56","date_gmt":"2026-10-23T07:17:56","guid":{"rendered":"http:\/\/ic-steiermark.at.w02242c6.kasserver.com\/news\/the-power-of-wood-when-wood-becomes-the-high-tech-material-of-the-future\/"},"modified":"2026-11-03T11:34:50","modified_gmt":"2026-11-03T10:34:50","slug":"the-power-of-wood-when-wood-becomes-the-high-tech-material-of-the-future","status":"publish","type":"news","link":"https:\/\/www.ic-steiermark.at\/en\/news\/the-power-of-wood-when-wood-becomes-the-high-tech-material-of-the-future\/","title":{"rendered":"&#8220;The Power of Wood&#8221; \u2013 When Wood Becomes the High-Tech Material of the Future"},"content":{"rendered":"    <div id=\"logo-bar-block_615dae4bd05a5f077cdb3042d3b58917\" class=\"module module-logo-bar pn-0\">\n        <div class=\"container trans\">\n            \n                            <div class=\"logos-slider\">\n                                                                    <div class=\"logo-item\">\n                            <img decoding=\"async\" src=\"https:\/\/www.ic-steiermark.at\/wp-content\/uploads\/2026\/09\/ics_logo_blau_rgb-400x243-1.jpg\" alt=\"\" \/>\n                        <\/div>\n                                                                                        <div class=\"logo-item\">\n                            <img decoding=\"async\" src=\"https:\/\/www.ic-steiermark.at\/wp-content\/uploads\/2026\/09\/Wood-vision-lab.png\" alt=\"\" \/>\n                        <\/div>\n                                                                                        <div class=\"logo-item\">\n                            <img decoding=\"async\" src=\"https:\/\/www.ic-steiermark.at\/wp-content\/uploads\/2026\/09\/Weitzer-Wood-Solutions.png\" alt=\"\" \/>\n                        <\/div>\n                                                        <\/div>\n                    <\/div>\n    <\/div>\n    <div id=\"standard-text-block_4b830e6292279e01178e93bc9d2022ca\" class=\"module module-standard-text pn-0\">\n        <div class=\"container trans\">\n            <div class=\"standard-text-box pt-4 bg-grey \">\n                <div class=\"standard-text-content\">\n                                        \n                                            <div class=\"row\">\n                            <div class=\"col-lg-6\">\n                                                                    <div class=\"editor\"><p>Wood can do much more than serve as a traditional construction and industrial material. The event &#8220;The Power of Wood \u2013 Future. Innovation. High-Tech Wood&#8221; on October 21, 2026, at <strong>Weitzer Woodsolutions<\/strong> in Weiz demonstrated the possibilities this raw material offers for mobility, industry, and new energy and logistics solutions.<\/p>\n<p>Representatives from business, research, industry, politics, and the Styrian cluster landscape discussed how wood can be used industrially as a CO\u2082 reservoir and high-performance lightweight material, and what opportunities this creates for Styria as a business location.<\/p>\n<div>\n<div>\n<p><strong>Wood Vision Lab: From Research to Industrial Application<\/strong><\/p>\n<p>The Wood Vision Lab in Weiz plays a central role in this. As a &#8220;one-stop shop&#8221; for wood and wood-hybrid materials in lightweight construction, it bundles research, development, pilot plant facilities, knowledge transfer, and networking. The goal is to support companies from the initial idea to industrial implementation.<\/p>\n<p>This is based on more than ten years of research and development work. The &#8220;Wood C.A.R.&#8221; project resulted in, among other things, beech material cards, digital twins, and demonstrators such as a wooden side impact beam.<\/p>\n<p>Starting in autumn 2027, the Wood Vision Lab is also set to grow physically: a new building of more than 2,000 square meters with office and networking spaces, event rooms, and a modern pilot plant is being built in Weiz.<\/p>\n<p>The exchange between the <strong>Styrian cluster organizations<\/strong> demonstrated how crucial cooperation across industry and technology boundaries is.<\/p>\n<\/div>\n<\/div>\n<\/div>\n                                                            <\/div>\n                            <div class=\"col-lg-6\">\n                                                                    <div class=\"editor mt-lg-0 mt-4 ps-lg-5\"><p>Represented were the <strong>Holzcluster Steiermark, ACstyria Mobility Cluster, Green Tech Valley, Human.technology Styria, Silicon Alps, the Internationalization Center Styria (ICS)<\/strong>, and the <strong>SFG<\/strong>. <strong>Christiane Varga<\/strong> addressed this idea in her keynote &#8220;The Future Grows Where New Things Are Connected.&#8221;<\/p>\n<p>Practical examples from Siemens Mobility, Daimler Truck, and FB Industry Automation showed that wood-hybrid solutions are not just objects of research. The presented applications made clear the potential wood has in areas such as mobility and rail transport, as well as in decarbonization and resource efficiency.<\/p>\n<h4>From Styrian Innovative Strength to International Opportunities<\/h4>\n<p><strong>Regional Councilor Willibald Ehrenh\u00f6fer<\/strong> emphasized the importance of wood for the business location and regional value creation.<\/p>\n<p>For the Internationalization Center Styria, the Wood Vision Lab is also an example of how regional technological competence can be linked with international markets. This is precisely where the opportunity lies for Styria: bundling existing expertise, developing new industrial applications, and creating solutions that are also in demand internationally. The Wood Vision Lab creates an interface for this between research, companies, and the market, thereby strengthening Styria&#8217;s position in bio-based technologies.<\/p>\n<\/div>\n                                                            <\/div>\n                        <\/div>\n                                    <\/div>\n\n                            <\/div>\n        <\/div>\n    <\/div>\n    <div id=\"team-quotes-block_212319ea2c0d58f32f63487888c30047\" class=\"module module-team-quotes pn-0\">\n        <div class=\"container trans\">\n            \n                            <div class=\"team-quotes-wrapper position-relative mt-4\">\n                                            <div class=\"team-quotes-arrow-track\">\n                            <button type=\"button\" class=\"team-quotes-arrow team-quotes-arrow-prev\" aria-label=\"Previous\">\n                                <img decoding=\"async\" src=\"https:\/\/www.ic-steiermark.at\/wp-content\/themes\/ics\/img\/arrow-left.svg\" alt=\"\" \/>\n                            <\/button>\n                            <button type=\"button\" class=\"team-quotes-arrow team-quotes-arrow-next\" aria-label=\"Next\">\n                                <img decoding=\"async\" src=\"https:\/\/www.ic-steiermark.at\/wp-content\/themes\/ics\/img\/arrow-right.svg\" alt=\"\" \/>\n                            <\/button>\n                        <\/div>\n                    \n                    <div class=\"team-quotes-slider\">\n                                                    <div class=\"team-quotes-slide-wrap\">\n                                <div class=\"team-quotes-slide\">\n                                    <div class=\"team-quotes-image\">\n                                                                                    <img loading=\"lazy\" decoding=\"async\" width=\"364\" height=\"549\" src=\"https:\/\/www.ic-steiermark.at\/wp-content\/uploads\/2026\/10\/images.jpg\" class=\"team-quotes-img\" alt=\"\" srcset=\"https:\/\/www.ic-steiermark.at\/wp-content\/uploads\/2026\/10\/images.jpg 364w, https:\/\/www.ic-steiermark.at\/wp-content\/uploads\/2026\/10\/images-199x300.jpg 199w\" sizes=\"auto, (max-width: 364px) 100vw, 364px\" \/>                                                                            <\/div>\n                                    <div class=\"team-quotes-text bg-grey\">\n                                                                                    <div class=\"editor team-quotes-quote team-quotes-quote--small\"><p>&#8220;Wood is a significant location factor for Styria. We have successful companies along the entire value chain and outstanding research. This interplay ensures that a traditional raw material is further developed into a material that offers a range of application possibilities for our companies. This strengthens regional value creation and thus the competitiveness of the local economy. The Wood Vision Lab is an important driver for this development.&#8221;<\/p>\n<\/div>\n                                                                                                                            <p class=\"team-quotes-person text-main mt-2\">DI Willibald Ehrenh\u00f6fer, Regional Councilor for the Future Department of Styria<\/p>\n                                                                            <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"team-quotes-slide-wrap\">\n                                <div class=\"team-quotes-slide\">\n                                    <div class=\"team-quotes-image\">\n                                                                                    <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"599\" src=\"https:\/\/www.ic-steiermark.at\/wp-content\/uploads\/2026\/10\/MartinKarner_WeitzerParkett_low.jpg\" class=\"team-quotes-img\" alt=\"\" srcset=\"https:\/\/www.ic-steiermark.at\/wp-content\/uploads\/2026\/10\/MartinKarner_WeitzerParkett_low.jpg 1181w, https:\/\/www.ic-steiermark.at\/wp-content\/uploads\/2026\/10\/MartinKarner_WeitzerParkett_low-200x300.jpg 200w, https:\/\/www.ic-steiermark.at\/wp-content\/uploads\/2026\/10\/MartinKarner_WeitzerParkett_low-683x1024.jpg 683w, https:\/\/www.ic-steiermark.at\/wp-content\/uploads\/2026\/10\/MartinKarner_WeitzerParkett_low-768x1151.jpg 768w, https:\/\/www.ic-steiermark.at\/wp-content\/uploads\/2026\/10\/MartinKarner_WeitzerParkett_low-1025x1536.jpg 1025w, https:\/\/www.ic-steiermark.at\/wp-content\/uploads\/2026\/10\/MartinKarner_WeitzerParkett_low-400x599.jpg 400w, https:\/\/www.ic-steiermark.at\/wp-content\/uploads\/2026\/10\/MartinKarner_WeitzerParkett_low-800x1199.jpg 800w, https:\/\/www.ic-steiermark.at\/wp-content\/uploads\/2026\/10\/MartinKarner_WeitzerParkett_low-950x1424.jpg 950w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>                                                                            <\/div>\n                                    <div class=\"team-quotes-text bg-grey\">\n                                                                                    <div class=\"editor team-quotes-quote team-quotes-quote--small\"><p>&#8220;The pioneer phase is over; now the scaling begins. After more than ten years of research, wood and wood-hybrid materials are ready for series production for numerous high-tech applications. With the investment project from Weitzer Woodsolutions, we are building the bridge from development to industrial implementation. The industrialization of wood as a material is already underway \u2013 with enormous potential for value creation, competitiveness, and technological sovereignty in Europe.&#8221;<\/p>\n<\/div>\n                                                                                                                            <p class=\"team-quotes-person text-main mt-2\">Martin F. Karner, CEO of Weitzer Woodsolutions GmbH<\/p>\n                                                                            <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"team-quotes-slide-wrap\">\n                                <div class=\"team-quotes-slide\">\n                                    <div class=\"team-quotes-image\">\n                                                                                    <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"637\" src=\"https:\/\/www.ic-steiermark.at\/wp-content\/uploads\/2026\/10\/Screenshot-2026-10-23-095538.png\" class=\"team-quotes-img\" alt=\"\" srcset=\"https:\/\/www.ic-steiermark.at\/wp-content\/uploads\/2026\/10\/Screenshot-2026-10-23-095538.png 543w, https:\/\/www.ic-steiermark.at\/wp-content\/uploads\/2026\/10\/Screenshot-2026-10-23-095538-188x300.png 188w, https:\/\/www.ic-steiermark.at\/wp-content\/uploads\/2026\/10\/Screenshot-2026-10-23-095538-400x637.png 400w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>                                                                            <\/div>\n                                    <div class=\"team-quotes-text bg-grey\">\n                                                                                    <div class=\"editor team-quotes-quote team-quotes-quote--small\"><p>&#8220;The Wood Vision Lab is an example of how international opportunities arise from regional innovative strength. As the Internationalization Center Styria, we see our task as connecting such future-oriented topics with international markets, partners, and networks. Because tomorrow&#8217;s competitiveness is created where innovation and internationalization are thought of together.&#8221;<\/p>\n<\/div>\n                                                                                                                            <p class=\"team-quotes-person text-main mt-2\">Daniela Guss, ICS \u2013 Internationalization Center Styria <\/p>\n                                                                            <\/div>\n                                <\/div>\n                            <\/div>\n                                            <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n    <div id=\"gallery-block_8826da5ac354762339e8508f20cc7180\" class=\"module module-gallery pn-0\">\n        <div class=\"container trans\">\n                            <div class=\"gallery-grid row g-2 justify-content-center\">\n                                            <div class=\"col-6 col-lg-4 col-xl-3 gallery-item-col\">\n     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                                             <h2 class=\"mb-2 mt-4\">Your contact at ICS<\/h2>\n                                                                    <\/div>\n                <\/div>\n\n                                    <div class=\"col-lg-6\">\n                        <div class=\"bg-grey contact-person-grid contact-person-grid--stacked contact-person-grid--single row g-0\">\n                                                            <div class=\"col-12 contact-person-card\">\n                                    <div class=\"contact-person-photo\">\n                                                                                    <img loading=\"lazy\" decoding=\"async\" width=\"164\" height=\"164\" src=\"https:\/\/www.ic-steiermark.at\/wp-content\/uploads\/2026\/07\/Image-3.png\" class=\"contact-person-img\" alt=\"Michaela Ahlgrimm-Siess, ICS\" srcset=\"https:\/\/www.ic-steiermark.at\/wp-content\/uploads\/2026\/07\/Image-3.png 164w, 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