{"id":10324,"date":"2025-10-23T13:28:38","date_gmt":"2025-10-23T11:28:38","guid":{"rendered":"http:\/\/ic-steiermark.at.w02242c6.kasserver.com\/news\/karl-hartleb-daniela-guss-on-the-geniestreich-podcast-how-to-succeed-in-export\/"},"modified":"2026-11-03T15:26:38","modified_gmt":"2026-11-03T14:26:38","slug":"karl-hartleb-daniela-guss-on-the-geniestreich-podcast-how-to-succeed-in-export","status":"publish","type":"news","link":"https:\/\/www.ic-steiermark.at\/en\/news\/karl-hartleb-daniela-guss-on-the-geniestreich-podcast-how-to-succeed-in-export\/","title":{"rendered":"Karl Hartleb &#038; Daniela Gu\u00df on the Geniestreich Podcast: How to Succeed in Export"},"content":{"rendered":"    <div id=\"logo-bar-block_ee4b20ca8120e1fbf2ae85b60bf41c73\" class=\"module module-logo-bar -0\">\n        <div class=\"container trans\">\n            \n                            <div class=\"logos-slider\">\n                                                                    <a class=\"logo-item\" href=\"https:\/\/open.spotify.com\/episode\/1AcM0K6f5Lbu52oaEHLsPk\" target=\"_self\">\n                            <img decoding=\"async\" src=\"https:\/\/www.ic-steiermark.at\/wp-content\/uploads\/2026\/10\/screenshot-2025-10-23-103902.png\" alt=\"\" \/>\n                        <\/a>\n                                                        <\/div>\n                    <\/div>\n    <\/div>\n    <div id=\"standard-text-block_0dcb0cdc99ab94095b86e0371d6bffc4\" class=\"module module-standard-text -0\">\n        <div class=\"container trans\">\n            <div class=\"standard-text-box pt-4  \">\n                <div class=\"standard-text-content\">\n                                        \n                                                                        <div class=\"editor\"><p>28.3 billion euros: This is how much Styria generated from exports in 2024. Thus, every second euro in the Green Mark is generated through foreign trade. However, this was not always the case. The breakthrough came with the establishment of the Internationalization Center Styria (ICS).<\/p>\n<p>For the anniversary, ICS Managing Director Karl Hartleb and authorized signatory Daniela Gu\u00df discuss what companies need to consider when exporting, how the ICS can help Styrian businesses, and whether every company can enter foreign trade.<\/p>\n<p>Also available on <a href=\"https:\/\/open.spotify.com\/episode\/1AcM0K6f5Lbu52oaEHLsPk\" target=\"_blank\" rel=\"noopener\">Spotify<\/a>.<\/p>\n<\/div>\n                                                            <\/div>\n\n                            <\/div>\n        <\/div>\n    <\/div>\n    <div id=\"contact-person-block_2ff74242702616e94fdde28eec6d6efe\" class=\"module module-contact-person -0\">\n        <div class=\"container trans\">\n            <div class=\"row g-0 gy-4 gx-lg-4\">\n                <div class=\"col-lg-6\">\n                    <div class=\"contact-person-text bg-dark max-height\">\n                                                    <h2 class=\"mb-2 mt-4\">Your contact at ICS<\/h2>\n                                                                    <\/div>\n                <\/div>\n\n                                    <div class=\"col-lg-6\">\n                        <div class=\"bg-grey contact-person-grid contact-person-grid--stacked  row g-0\">\n                                                            <div class=\"col-12 contact-person-card\">\n                                    <div class=\"contact-person-photo\">\n                                                                                    <img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/www.ic-steiermark.at\/wp-content\/uploads\/2026\/07\/Iris-Edler-Stiegler-Kopie.jpg\" class=\"contact-person-img\" alt=\"Iris Edler-Stiegler, Head of Marketing &amp; AI at ICS\" srcset=\"https:\/\/www.ic-steiermark.at\/wp-content\/uploads\/2026\/07\/Iris-Edler-Stiegler-Kopie.jpg 584w, https:\/\/www.ic-steiermark.at\/wp-content\/uploads\/2026\/07\/Iris-Edler-Stiegler-Kopie-300x300.jpg 300w, https:\/\/www.ic-steiermark.at\/wp-content\/uploads\/2026\/07\/Iris-Edler-Stiegler-Kopie-150x150.jpg 150w, https:\/\/www.ic-steiermark.at\/wp-content\/uploads\/2026\/07\/Iris-Edler-Stiegler-Kopie-400x400.jpg 400w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/>                                                                            <\/div>\n                                    <div class=\"contact-person-info\">\n                                                                                    <p class=\"size-2 text-main fw-bold\">Iris Edler-Stiegler<\/p>\n                                                                                                                            <p class=\"team-position text-main\">Head of Marketing &amp; AI<\/p>\n                                                                                <div class=\"team-contact d-flex flex-column mt-1\">\n                                                                                            <a href=\"tel:+43%20316%20601%20321\">T +43 316 601 321<\/a>\n                                                                                                                                        <a href=\"tel:+43%20664%2081%2079%20355\">M:+43 664 81 79 355<\/a>\n                                                                                                                                        <a href=\"mailto:iris.edler-stiegler@ic-steiermark.at\">E\u00a0iris.edler-stiegler@ic-steiermark.at<\/a>\n                                                                                    <\/div>\n                                                                                    <a class=\"contact-person-linkedin mt-1\" href=\"https:\/\/www.linkedin.com\/in\/iris-edler-stiegler\/\" target=\"_blank\" aria-label=\"LinkedIn\">\n                                                <img decoding=\"async\" src=\"https:\/\/www.ic-steiermark.at\/wp-content\/themes\/ics\/img\/linkedin-dark.svg\" alt=\"\" \/>\n                                            <\/a>\n                                                                            <\/div>\n                                <\/div>\n                                                            <div class=\"col-12 contact-person-card\">\n                                    <div class=\"contact-person-photo\">\n                                                                                    <img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/www.ic-steiermark.at\/wp-content\/uploads\/2026\/08\/Daniela-Guss_ICS-hp.jpg\" class=\"contact-person-img\" alt=\"Daniela Gu\u00df, ICS\" srcset=\"https:\/\/www.ic-steiermark.at\/wp-content\/uploads\/2026\/08\/Daniela-Guss_ICS-hp.jpg 600w, https:\/\/www.ic-steiermark.at\/wp-content\/uploads\/2026\/08\/Daniela-Guss_ICS-hp-300x300.jpg 300w, https:\/\/www.ic-steiermark.at\/wp-content\/uploads\/2026\/08\/Daniela-Guss_ICS-hp-150x150.jpg 150w, https:\/\/www.ic-steiermark.at\/wp-content\/uploads\/2026\/08\/Daniela-Guss_ICS-hp-400x400.jpg 400w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/>                                                                            <\/div>\n                                    <div class=\"contact-person-info\">\n                                                                                    <p class=\"size-2 text-main fw-bold\">Daniela Guss<\/p>\n                                                                                                                            <p class=\"team-position text-main\">Authorized Signatory<\/p>\n                                                                                <div class=\"team-contact d-flex flex-column mt-1\">\n                                                                                            <a href=\"tel:+43%20316%20601%20546\">T +43 316 601 546<\/a>\n                                                                                                                                        <a href=\"tel:+436648179273\">M +43 664 81 79 273<\/a>\n                                                                                                                                        <a href=\"mailto:daniela.guss@ic-steiermark.at\">E daniela.guss@ic-steiermark.at<\/a>\n                                                                                    <\/div>\n                                                                                    <a class=\"contact-person-linkedin mt-1\" href=\"https:\/\/www.linkedin.com\/in\/daniela-guss\/\" target=\"_blank\" aria-label=\"LinkedIn\">\n                                                <img decoding=\"async\" src=\"https:\/\/www.ic-steiermark.at\/wp-content\/themes\/ics\/img\/linkedin-dark.svg\" alt=\"\" \/>\n                                            <\/a>\n                                                                            <\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n","protected":false},"featured_media":0,"parent":0,"menu_order":0,"template":"","location":[293,274],"news_category":[340,289,291,292],"class_list":["post-10324","news","type-news","status-publish","hentry","location-austria","location-europe","news_category-geopolitics","news_category-latest-news","news_category-news-type","news_category-thematic-focus"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Karl Hartleb &amp; Daniela Gu\u00df on the Geniestreich Podcast: How to Succeed in Export - ICS Internationalisierungscenter Steiermark<\/title>\n<meta name=\"robots\" content=\"index, follow, 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