{"id":8208,"date":"2026-10-23T08:44:50","date_gmt":"2026-10-23T06:44:50","guid":{"rendered":"http:\/\/ic-steiermark.at.w02242c6.kasserver.com\/events\/export-academy-brazil-market-opportunities-mercosur\/"},"modified":"2026-11-03T12:21:06","modified_gmt":"2026-11-03T11:21:06","slug":"export-academy-brazil-market-opportunities-mercosur","status":"publish","type":"events","link":"https:\/\/www.ic-steiermark.at\/en\/events\/export-academy-brazil-market-opportunities-mercosur\/","title":{"rendered":"EXPORT ACADEMY Brazil: Market. Opportunities. Mercosur."},"content":{"rendered":"    <div id=\"logo-bar-block_345ebf23fa71a3473f3350b283627467\" class=\"module module-logo-bar py-0\">\n        <div class=\"container trans\">\n            \n                            <div class=\"logos-slider\">\n                                                                    <div class=\"logo-item\">\n                            <img decoding=\"async\" src=\"https:\/\/www.ic-steiermark.at\/wp-content\/uploads\/2026\/10\/ics_digem_logo_rgb-400x87-1.png\" alt=\"\" \/>\n                        <\/div>\n                                                                                        <div class=\"logo-item\">\n                            <img decoding=\"async\" src=\"https:\/\/www.ic-steiermark.at\/wp-content\/uploads\/2026\/10\/de-kofinanziert-von-der-europischen-union_pos-840x176-1.jpg\" alt=\"Co-financed by the European Union\" \/>\n                        <\/div>\n                                                                                        <div class=\"logo-item\">\n                            <img decoding=\"async\" src=\"https:\/\/www.ic-steiermark.at\/wp-content\/uploads\/2026\/08\/ICS_Logo_blau_frei.png\" alt=\"\" \/>\n                        <\/div>\n                                                                                        <div class=\"logo-item\">\n                            <img decoding=\"async\" src=\"https:\/\/www.ic-steiermark.at\/wp-content\/uploads\/2026\/08\/LOGO_AUSSENWIRTSCHAFT-AUSTRIA_gross-scaled.jpg\" alt=\"Logo WKO Advantage Austria\" \/>\n                        <\/div>\n                                                        <\/div>\n                    <\/div>\n    <\/div>\n    <div id=\"headline-module-block_cd697af8fac889821a79f099ca523d90\" class=\"module-headline-module py-0\">\n        <div class=\"container trans\">\n                            <div class=\"headline-module-bar bg-white font-color-main\">\n                                            <h2 class=\"mb-2\">Practical knowledge for market entry, market expansion, and new perspectives through the EU-Mercosur agreement<\/h2>\n                                                        <\/div>\n                    <\/div>\n    <\/div>\n    <div id=\"standard-text-block_99e52e0989cd25efd5c066de41805cac\" class=\"module module-standard-text py-0\">\n        <div class=\"container trans\">\n            <div class=\"standard-text-box pt-4  white\">\n                <div class=\"standard-text-content\">\n                                                                <div class=\"editor standard-text-intro mb-4\"><p>As the largest economy in Latin America, Brazil offers attractive yet demanding business opportunities. In this half-day Export Academy on November 19, 2026, you will gain practical knowledge about the economic framework, current market opportunities, and the impact of the Mercosur agreement on your export business. Experts from the fields of economics and foreign trade, as well as companies with experience in Brazil, will share concrete success factors and do&#8217;s and don&#8217;ts for market entry and expansion. The number of participants is limited to 12; participation is free of charge.   <\/p>\n<\/div>\n                    \n                                            <div class=\"row\">\n                            <div class=\"col-lg-6\">\n                                                                    <div class=\"editor\"><h4><strong>Program Highlights &#038; Your Benefits<\/strong><\/h4>\n<ul>\n<li><strong>Economic conditions in Brazil:<\/strong> Gain practical insights into the Brazilian market and its unique characteristics.<\/li>\n<li><strong>Current market opportunities:<\/strong> Identify prospects for your activities in Brazil and the Mercosur region.<\/li>\n<li><strong>Impact of the Mercosur agreement on export business:<\/strong> Get information on the relevant developments for your export activities.<\/li>\n<li><strong>Experiences of successful companies:<\/strong> Learn from concrete practical experiences.<\/li>\n<li><strong>Success factors as well as do&#8217;s and don&#8217;ts:<\/strong> Develop concrete approaches for sustainable business success in Brazil.<\/li>\n<li><strong>Exchange with experts and other companies:<\/strong> Take the opportunity to ask individual questions and gain new perspectives for your activities.<\/li>\n<\/ul>\n<\/div>\n                                                            <\/div>\n                            <div class=\"col-lg-6\">\n                                                                    <div class=\"editor mt-lg-0 mt-4 ps-lg-5\"><h4><strong>Target Audience<\/strong><\/h4>\n<ul>\n<li>Styrian companies interested in the Brazilian market<\/li>\n<li>Companies planning a market entry or market expansion in Brazil<\/li>\n<li>Companies interested in business opportunities in the Mercosur region<\/li>\n<\/ul>\n<\/div>\n                                                            <\/div>\n                        <\/div>\n                                    <\/div>\n\n                            <\/div>\n        <\/div>\n    <\/div>\n    <div id=\"link-boxes-block_d8b966052c5dde6f843c2c8d7cd5dae8\" class=\"module module-link-boxes pb-0\">\r\n        <div class=\"container trans\">\r\n                        <div class=\"row g-4\">\r\n                                <div class=\"col-lg\">\r\n                                            <a class=\"box bg-grey\" href=\"https:\/\/www.ic-steiermark.at\/en\/events\/export-academy-brazil-market-opportunities-mercosur\/#links\" target=\"_self\">\r\n                                                                        <div class=\"icon mb-5\">\r\n                                <img decoding=\"async\" src=\"https:\/\/www.ic-steiermark.at\/wp-content\/uploads\/2026\/09\/white-arrow-icon.png\" alt=\"\" \/>\r\n                            <\/div>\r\n                                                                            <h2 class=\"mb-1\">Links &#038; Downloads<\/h2>\r\n                                                                            <p>Terms of Participation, Program &#038; Company Profile<\/p>\r\n                                                                    <img decoding=\"async\" src=\"https:\/\/www.ic-steiermark.at\/wp-content\/themes\/ics\/img\/arrow-right.svg\" class=\"box-arrow\" alt=\"\" \/>\r\n                        <\/a>\r\n                                    <\/div>\r\n                                <div class=\"col-lg\">\r\n                                            <div class=\"box bg-grey\">\r\n                                                                                                <h2 class=\"mb-1\">Organizational Details<\/h2>\r\n                                                                            <p><strong>The number of participants is limited to 12.<\/strong> The content of the workshop will be tailored to the questions and needs of interested Styrian companies.<\/li><\/p>\r\n                                                                    <\/div>\r\n                                    <\/div>\r\n                                <div class=\"col-lg\">\r\n                                            <div class=\"box bg-grey\">\r\n                                                                                                <h2 class=\"mb-1\">Participation Fee<\/h2>\r\n                                                                            <p><strong>Participation fee:<\/strong> the event is offered free of charge as part of the ERDF project DiGEM.<\/p>\r\n                                                                    <\/div>\r\n                                    <\/div>\r\n                            <\/div>\r\n                <\/div>\r\n    <\/div>\r\n    <div id=\"program-block_f3429385c5ae58a7a6a7d9023cbc15ce\" class=\"module module-program pn-0\">\n        <div class=\"container trans\">\n                            <div class=\"program-headline-bar bg-main\">\n                    <h2>Our Experts<\/h2>\n                <\/div>\n            \n                            <div class=\"program-list\">\n                                            <div class=\"program-item\">\n                            <div class=\"program-row align-items-lg-center align-items-end program-row--clickable\">\n                                <div class=\"program-left\">\n                                    <div class=\"program-image\">\n                                                                                    <img loading=\"lazy\" decoding=\"async\" width=\"139\" height=\"184\" src=\"https:\/\/www.ic-steiermark.at\/wp-content\/uploads\/2026\/10\/Christoph-Robertson.jpg\" class=\"program-img\" alt=\"\" \/>                                                                            <\/div>\n                                    <div class=\"program-content\">\n                                                                                    <p class=\"program-time mb-2\">\n                                                <img decoding=\"async\" src=\"https:\/\/www.ic-steiermark.at\/wp-content\/themes\/ics\/img\/clock.svg\" alt=\"\" class=\"program-clock\" \/>\n                                                Brazil market update \u2013 current developments, economic framework, opportunities for Styrian companies tailored to the workshop participants                                            <\/p>\n                                                                                                                            <p class=\"program-item-headline size-2\">Christoph ROBERTSON<\/p>\n                                                                                                                            <p class=\"text-main\">WK\u00d6 Foreign Trade Office Rio de Janeiro<\/p>\n                                                                            <\/div>\n                                <\/div>\n                                                                    <button type=\"button\" class=\"program-toggle\" id=\"program-block_f3429385c5ae58a7a6a7d9023cbc15ce-toggle-0\" aria-expanded=\"false\" aria-controls=\"program-block_f3429385c5ae58a7a6a7d9023cbc15ce-panel-0\" aria-label=\"Show details: Christoph ROBERTSON\" data-label-more=\"Show details: Christoph ROBERTSON\" data-label-less=\"Hide details: Christoph ROBERTSON\"><\/button>\n                                                            <\/div>\n                                                            <div class=\"program-answer\" id=\"program-block_f3429385c5ae58a7a6a7d9023cbc15ce-panel-0\" aria-labelledby=\"program-block_f3429385c5ae58a7a6a7d9023cbc15ce-toggle-0\">\n                                    <div class=\"editor\">\n                                        <p>Christoph Robertson has lived in Brazil for 17 years and has headed the WK\u00d6 Foreign Trade Office in Rio de Janeiro since 2012. Of British-Austrian origin and a native of Styria, he is married to a Brazilian woman and is the father of two children. He studied in Graz, Paris, and Rio de Janeiro. In his adopted home beneath Sugarloaf Mountain, he supports Austrian companies in their business activities in Brazil.   <\/p>\n                                    <\/div>\n                                <\/div>\n                                                    <\/div>\n                                            <div class=\"program-item\">\n                            <div class=\"program-row align-items-lg-center align-items-end program-row--clickable\">\n                                <div class=\"program-left\">\n                                    <div class=\"program-image\">\n                                                                                    <img loading=\"lazy\" decoding=\"async\" width=\"139\" height=\"184\" src=\"https:\/\/www.ic-steiermark.at\/wp-content\/uploads\/2026\/10\/Michael-Saxl.jpg\" class=\"program-img\" alt=\"\" \/>                                                                            <\/div>\n                                    <div class=\"program-content\">\n                                                                                    <p class=\"program-time mb-2\">\n                                                <img decoding=\"async\" src=\"https:\/\/www.ic-steiermark.at\/wp-content\/themes\/ics\/img\/clock.svg\" alt=\"\" class=\"program-clock\" \/>\n                                                Mercosur in practice: What applies, since and from when, and what does it mean for Styrian companies?                                            <\/p>\n                                                                                                                            <p class=\"program-item-headline size-2\">Michael SAXL<\/p>\n                                                                                                                            <p class=\"text-main\">Austrian Federal Economic Chamber<\/p>\n                                                                            <\/div>\n                                <\/div>\n                                                                    <button type=\"button\" class=\"program-toggle\" id=\"program-block_f3429385c5ae58a7a6a7d9023cbc15ce-toggle-1\" aria-expanded=\"false\" aria-controls=\"program-block_f3429385c5ae58a7a6a7d9023cbc15ce-panel-1\" aria-label=\"Show details: Michael SAXL\" data-label-more=\"Show details: Michael SAXL\" data-label-less=\"Hide details: Michael SAXL\"><\/button>\n                                                            <\/div>\n                                                            <div class=\"program-answer\" id=\"program-block_f3429385c5ae58a7a6a7d9023cbc15ce-panel-1\" aria-labelledby=\"program-block_f3429385c5ae58a7a6a7d9023cbc15ce-toggle-1\">\n                                    <div class=\"editor\">\n                                        <p>Michael Saxl is a lawyer and Senior Trade Policy Advisor at the Austrian Federal Economic Chamber (WK\u00d6), focusing on EU trade policy and international economic relations. He also lectures at the University for Continuing Education Krems and the University of Applied Sciences BFI Vienna. As Vice Chair of the Europe India Centre for Business and Industry (EICBI), he is committed to promoting economic cooperation between Europe and India. He studied law and international relations at the University of Vienna and the Diplomatic Academy of Vienna. He gained international experience, among other things, in Brussels at EuroCommerce, the European umbrella association for wholesale and retail trade. His areas of expertise include free trade agreements, customs policy, and geopolitical developments in world trade.     <\/p>\n                                    <\/div>\n                                <\/div>\n                                                    <\/div>\n                                    <\/div>\n                    <\/div>\n    <\/div>\n    <div id=\"team-quotes-block_306bd528509dc630a583e5ddf06ce2d0\" class=\"module module-team-quotes py-0\">\n        <div class=\"container trans\">\n            \n                            <div class=\"team-quotes-wrapper position-relative mt-4\">\n                                            <div class=\"team-quotes-arrow-track\">\n                            <button type=\"button\" class=\"team-quotes-arrow team-quotes-arrow-prev\" aria-label=\"Previous\">\n                                <img decoding=\"async\" src=\"https:\/\/www.ic-steiermark.at\/wp-content\/themes\/ics\/img\/arrow-left.svg\" alt=\"\" \/>\n                            <\/button>\n                            <button type=\"button\" class=\"team-quotes-arrow team-quotes-arrow-next\" aria-label=\"Next\">\n                                <img decoding=\"async\" src=\"https:\/\/www.ic-steiermark.at\/wp-content\/themes\/ics\/img\/arrow-right.svg\" alt=\"\" \/>\n                            <\/button>\n                        <\/div>\n                    \n                    <div class=\"team-quotes-slider\">\n                                                    <div class=\"team-quotes-slide-wrap\">\n                                <div class=\"team-quotes-slide\">\n                                    <div class=\"team-quotes-image\">\n                                                                                    <img loading=\"lazy\" decoding=\"async\" width=\"139\" height=\"184\" src=\"https:\/\/www.ic-steiermark.at\/wp-content\/uploads\/2026\/10\/Christoph-Robertson.jpg\" class=\"team-quotes-img\" alt=\"\" \/>                                                                            <\/div>\n                                    <div class=\"team-quotes-text bg-grey\">\n                                                                                    <div class=\"editor team-quotes-quote team-quotes-quote--small\"><p>&#8220;Brazil, the tenth-largest economy in the world and known as the &#8216;land of the future,&#8217; is one of the most attractive overseas markets for Austrian companies. The Mercosur trade agreement opens new doors and will provide important momentum for bilateral trade in the coming years. Now is the right time for Austrian exporters to seize the opportunities of this dynamic market and tap into new business prospects in Brazil.&#8221;  <\/p>\n<\/div>\n                                                                                                                            <p class=\"team-quotes-person text-main mt-2\">Christoph Robertson, Head of the WK\u00d6 Foreign Trade Office in Rio de Janeiro<\/p>\n                                                                            <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"team-quotes-slide-wrap\">\n                                <div class=\"team-quotes-slide\">\n                                    <div class=\"team-quotes-image\">\n                                                                                    <img loading=\"lazy\" decoding=\"async\" width=\"139\" height=\"184\" src=\"https:\/\/www.ic-steiermark.at\/wp-content\/uploads\/2026\/10\/Michael-Saxl.jpg\" class=\"team-quotes-img\" alt=\"\" \/>                                                                            <\/div>\n                                    <div class=\"team-quotes-text bg-grey\">\n                                                                                    <div class=\"editor team-quotes-quote team-quotes-quote--small\"><p>&#8220;Austria has always benefited from free trade agreements in the past. The EU-Mercosur agreement also opens up new opportunities for our companies, particularly in the Brazilian market. However, it will take some time before the positive effects are fully felt. This makes it all the more important to engage with the new opportunities early on.&#8221;   <\/p>\n<\/div>\n                                                                                                                            <p class=\"team-quotes-person text-main mt-2\">Michael Saxl, European Policy and Free Trade Expert at the WK\u00d6<\/p>\n                                                                            <\/div>\n                                <\/div>\n                            <\/div>\n                                            <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n    <div id=\"logo-bar-block_dcf4672be498ed9bd40d697a06e011b8\" class=\"module module-logo-bar pn-0\">\n        <div class=\"container trans\">\n                            <div class=\"logo-bar-headline bg-dark px-4\">\n                    <h2>DiGEM is co-financed through the SFG Styrian Business Promotion Agency with funds from the <strong>European Fund for Regional Development (EFRE)<\/strong>. For more information on the IBW\/ERDF &#038; JTF program, please visit www.efre.gv.at <\/h2>\n                <\/div>\n            \n                            <div class=\"logos-slider\">\n                                                                    <div class=\"logo-item\">\n                            <img decoding=\"async\" src=\"https:\/\/www.ic-steiermark.at\/wp-content\/uploads\/2026\/10\/de-kofinanziert-von-der-europischen-union_pos-840x176-1.jpg\" alt=\"Co-financed by the European Union\" \/>\n                        <\/div>\n                                                        <\/div>\n                    <\/div>\n    <\/div>\n    <div id=\"links\" class=\"anchor\"><\/div>\n    <div id=\"links-downloads-block_e43b2049969991bc5c9850afdbe112be\" class=\"module module-links-downloads pt-0\">\n        <div class=\"container trans\">\n                            <div class=\"bg-grey link-headline\">\n                    <h2>Further links &amp; downloads<\/h2>\n                <\/div>\n            \n                            <div class=\"links-downloads-list\">\n                                            <a class=\"links-downloads-item\" href=\"https:\/\/www.ic-steiermark.at\/wp-content\/uploads\/2021\/04\/teilnahmebedingunge-fr-inlandsveranstaltungen-1.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">\n                            <span class=\"links-downloads-label\">\n                                Terms of Participation                                                            <\/span>\n                            <span class=\"links-downloads-icon is-link\">\n                                <img decoding=\"async\" src=\"https:\/\/www.ic-steiermark.at\/wp-content\/themes\/ics\/img\/arrow-left.svg\" alt=\"\" \/>\n                            <\/span>\n                        <\/a>\n                                            <a class=\"links-downloads-item\" href=\"https:\/\/www.ic-steiermark.at\/wp-content\/uploads\/2026\/10\/programmentwurf_15102026_web.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">\n                            <span class=\"links-downloads-label\">\n                                Program                                                            <\/span>\n                            <span class=\"links-downloads-icon is-link\">\n                                <img decoding=\"async\" src=\"https:\/\/www.ic-steiermark.at\/wp-content\/themes\/ics\/img\/arrow-left.svg\" alt=\"\" \/>\n                            <\/span>\n                        <\/a>\n                                            <a class=\"links-downloads-item\" href=\"https:\/\/www.ic-steiermark.at\/wp-content\/uploads\/2026\/10\/firmenprofil_ea-mercosur_15102026.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">\n                            <span class=\"links-downloads-label\">\n                                Company Profile                                                            <\/span>\n                            <span class=\"links-downloads-icon is-link\">\n                                <img decoding=\"async\" src=\"https:\/\/www.ic-steiermark.at\/wp-content\/themes\/ics\/img\/arrow-left.svg\" alt=\"\" \/>\n                            <\/span>\n                        <\/a>\n                                    <\/div>\n                    <\/div>\n    <\/div>\n    <div id=\"contact-person-block_296a3e4f668c74eacf90b55a95c99d75\" class=\"module module-contact-person pn-0\">\n        <div class=\"container trans\">\n            <div class=\"row g-0 gy-4 gx-lg-4\">\n                <div class=\"col-lg-6\">\n                    <div class=\"contact-person-text bg-dark max-height\">\n                                                    <h2 class=\"mb-2 mt-4\">Do You Have Any Questions?<\/h2>\n                                                                            <div class=\"editor\"><p>Our expert at ICS will be happy to reliably assist you with all questions regarding this event.<\/p>\n<\/div>\n                                            <\/div>\n                <\/div>\n\n                                    <div class=\"col-lg-6\">\n                        <div class=\"bg-grey contact-person-grid contact-person-grid--stacked contact-person-grid--single row g-0\">\n                                                            <div class=\"col-12 contact-person-card\">\n                                    <div class=\"contact-person-photo\">\n                                                                                    <img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/www.ic-steiermark.at\/wp-content\/uploads\/2026\/08\/Alexandra-Kohrgruber_ICS-hp.jpg\" class=\"contact-person-img\" alt=\"Alexandra Kohrgruber, ICS\" srcset=\"https:\/\/www.ic-steiermark.at\/wp-content\/uploads\/2026\/08\/Alexandra-Kohrgruber_ICS-hp.jpg 600w, https:\/\/www.ic-steiermark.at\/wp-content\/uploads\/2026\/08\/Alexandra-Kohrgruber_ICS-hp-300x300.jpg 300w, https:\/\/www.ic-steiermark.at\/wp-content\/uploads\/2026\/08\/Alexandra-Kohrgruber_ICS-hp-150x150.jpg 150w, https:\/\/www.ic-steiermark.at\/wp-content\/uploads\/2026\/08\/Alexandra-Kohrgruber_ICS-hp-400x400.jpg 400w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/>                                                                            <\/div>\n                                    <div class=\"contact-person-info\">\n                                                                                    <p class=\"size-2 text-main fw-bold\">Alexandra Kohrgruber<\/p>\n                                                                                                                            <p class=\"team-position text-main\">Project Management, DiGEM<\/p>\n                                                                                <div class=\"team-contact d-flex flex-column mt-1\">\n                                                                                            <a href=\"tel:+43%20316%20601%20275\">T +43 316 601 275<\/a>\n                                                                                                                                        <a href=\"tel:+43%20664%208179369\">M +43 664 8179369<\/a>\n                                                                                                                                        <a href=\"mailto:alexandra.kohrgruber@ic-steiermark.at\">E alexandra.kohrgruber@ic-steiermark.at<\/a>\n                                                                                    <\/div>\n                                                                                    <a class=\"contact-person-linkedin mt-1\" href=\"https:\/\/www.linkedin.com\/in\/alexandra-kohrgruber\/\" target=\"_blank\" aria-label=\"LinkedIn\">\n                                                <img decoding=\"async\" src=\"https:\/\/www.ic-steiermark.at\/wp-content\/themes\/ics\/img\/linkedin-dark.svg\" alt=\"\" \/>\n                                            <\/a>\n                                                                            <\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n","protected":false},"featured_media":8211,"parent":0,"menu_order":0,"template":"","location":[260,275],"events_category":[276,277,278,279,280,281],"event_host":[282],"class_list":["post-8208","events","type-events","status-publish","has-post-thumbnail","hentry","location-america","location-brazil","events_category-emerging-markets","events_category-export-academy","events_category-funding","events_category-meet-the-experts","events_category-mercosur","events_category-qualification","event_host-internal"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>EXPORT ACADEMY Brazil: Market. Opportunities. Mercosur. - ICS Internationalisierungscenter Steiermark<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ic-steiermark.at\/en\/events\/export-academy-brazil-market-opportunities-mercosur\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EXPORT ACADEMY Brazil: Market. Opportunities. 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